Work Samples

Marketing copy? Technical copy? Get a copywriter who can do both. Scroll through or click a specific option below to view examples of my work:

U.S. Open Billboard

User Experience (UX) Copy

Help Center FAQs

Partnership Marketing

Product Marketing

Social Media Copy

U.S. Open Billboard

A man in sunglasses and blue shirt walks past large billboards on a city street. The billboards advertise Paramount+ shows, including 'Dexter: Resurrection' and other programming, along with a large sign that reads 'Serving Up Smash Hits.'

For the 2025 U.S. Open, I wrote the tagline “Serving Up Smash Hits” for a prominent marketing placement in New York outside the USTA Billie Jean King National Tennis Center.

User Experience (UX) Copy

UX copy can appear in a number of ways, but regardless of where it is displayed, the goal remains the same—use concise, clear language to guide the user through an effortless, smooth experience.

NFL logo with announcement about a new feature for the 2024 season where users can restart live NFL on CBS games, and noting this will be available on their next NFL stream, with 'Let's Go' and 'Maybe Later' buttons.
Image for an NFL game between the Buffalo Bills and Kansas City Chiefs, scheduled for 1:00 PM, with options to watch live or catch highlights, and a note that the ability to restart from the beginning will be available on their next stream.

To align with NFL requirements, I wrote copy that would quickly and easily explain the latest feature available to customers during NFL on CBS games.

A digital illustration of a green friendly monster sitting on the floor with a box of popcorn, accompanied by two cartoon animals on a blue couch in the background, and a sign asking to verify age for access to content.
A cartoon image of a green monster with a big smile, holding a bucket of popcorn and sitting on the floor. Behind it is a blue sofa with a small brown cat on top and a small tan puppy beside it, with a blue background.

Due to laws that prevent marketing to children, I was tasked with writing copy for a modal that would verify the age of a user before they enter the website.

Help Center FAQs

Throughout my time as both a Technical and Senior Copywriter at Paramount+, I assisted in routine audits of the help center by proofreading and editing articles. Occasionally, I also created new articles for features I was closely familiar with from my work on UX copy or marketing projects.

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Partnership Marketing

As a Senior Copywriter at Paramount+, I proofread, revised, and approved copy for partnership marketing including Walmart+, Delta Air Lines, AARP, Chase, T-Mobile, American Express, and more.

Image for 'Tulsa King' featuring actor Sylvester Stallone with group of men. Blue banner indicates Paramount+ subscription included with Walmart+ membership, with text 'The gang's all here' and a subtitle about watching hits on Paramount+.
Walmart+ app screen showing options to upgrade to Paramount+ Premium plan, highlighting current plan and available upgrades with prices, titles, and features.
Screenshot of Delta Airlines' SkyMiles webpage advertising streaming Paramount+ on board with free Delta Wi-Fi, featuring various TV shows and movies suitable for families and general audiences.

Product Marketing

From acquisition to retention, I promoted Paramount+ benefits and features through offers, upsell pages, and the App Store (iOS, visionOS, and tvOS).

Streaming service interface promoting two months free, featuring top new releases like 'Mean Girls,' 'Halo,' and 'Survivor,' along with trending shows such as 'Tracker,' 'FBI,' and 'Knuckles.'
Animated group photo of characters from South Park on a basketball court, with text overlay promoting new episodes on Paramount+ and the option to 'Try It Free.'

Social Media Copy

For over a decade, I have been writing social media marketing copy for a wide variety of industries. Most recently, I planned, wrote, and analyzed performance of all social media customer care posts on the Paramount+ Help accounts across Facebook, X (Twitter), and Instagram. In my expert opinion, there’s nothing more satisfying than making helpful copy fun for customers.

Promotional poster for the movie 'Zoey 102' featuring a group of young adults in formal attire on a beach at sunset, with a banner reading 'Saving the Date Since 2008' and text indicating the movie streams on July 27 on Paramount+.
Social media metrics displaying post impressions (6.8 million), post reach (6.8 million), and engagement count (over 320,000).

This Zoey 102 post went viral on Facebook without any paid promotion.

Dark background with glowing orange jack-o'-lanterns. In the center, orange text says 'PEAK SCREAMING' and below it 'STREAM THE COLLECTION.' Caption is a fun poem promoting the collection and parental controls.
Promotional graphic for the 76th Annual Tony Awards, showing a city skyline with the Brooklyn Bridge and a sunset sky. Text indicates the event is live tonight at 8 PM on Paramount+ and is only available within the U.S. and live with a Premium plan.

There’s more where that came from… Let’s connect!